COMPANY ANNIVERSARY
Overview
A medium-sized Swiss medical firm celebrated its 30th anniversary with around 300 customers, employees and long-term partners.
Goal
In addition to its success story, the repositioning of the company as a service-oriented provider was a core message of the event that needed to resonate with the attendees.
Highlights
The realignment of the company as a service-oriented provider ran like a purple thread through the entire guest experience. Why purple? Because it was the color of service in the corporate makeover. VMP laid on everything accordingly – and not only color-wise. On that evening, the guests were treated to first-class service and were greeted and escorted by staff from the moment they arrived at car parks and at train and tram stations.
Working closely with the client, VMP created a balanced program that seamlessly blended information and entertainment. Creative and innovative highlights of the celebration in the Maag Halle Zurich included: a journey through the history of the company, a fashion show featuring company products, a show to match the occasion and a moderated talk with the CEO and a long-standing customer. Special drinks created in the corporate color and postcards distributed by models, which could be sent that very evening, provided lively topics of conversation.
VMP Added Value
Meticulously planned from the outset, VMP staged the realignment of the company with great attention to detail. The guests felt cared for from start to finish and were deeply impressed by the holistic brand experience.
