EMPLOYEE CELEBRATION
Overview
An international Swiss pharmaceutical company invited its 600 employees to an end-of-the-year event. VMP was asked to come up with a theme reflecting the current state of play that tied in thematically with events of the last year, to put together a program and a setting for the evening, and to design the space and printed materials.
Challenge
How can a large sports hall be cleverly transformed, with limited means, into a world for superheroes?
Solution
The guest heroines and heroes were thrilled. In front of a striking Manhattan skyline they sipped cocktails at the Spiderman bar and watched a heroic show. They breathed a sigh of relief when their CEO – kidnapped mid-speech by runners – was found by police helicopters after dinner and the fight between good and evil came to a happy end.
VMP staged the end-of-the-year event with flair and imagination. The distributed resources focused on three hotspots and the hero motif was woven into the entertainment, the soundscape and the print design. VMP incorporated the client’s many wishes into the program, keeping the central theme at the forefront throughout. In-house singers and a dance group all featured in an event that included a hero quiz, play islands and a photo corner. All in all, a colorful, boisterous evening that the employees will remember for a long time!
VMP Added Value
VMP knew how to make the best use of resources to design and deliver a rich and unforgettable experience.
